Let’s talk about something super important for anyone who wants to rank higher on Google!
How to actually make your website work for you, not against you.
If you’re a business owner, marketer, or SEO trying to figure out how to make sense of all the noise around keywords, content, and page structure, this is for you.
SEO can feel like this confusing black hole of jargon and complexity, but in reality, it’s not that complicated.
This article takes a no-nonsense look at SEO strategy,
breaking down what matters most: keyword research, internal linking, and setting up your site structure right from the beginning. If you’re tired of wasting time and money on strategies that don’t work, keep reading, because I will show you a clear, simple way to win at SEO without blowing your budget or losing your mind.
Why Focus On Page SEO Performance Over Keywords?
Let’s get one thing straight: your pages aren’t supposed to rank for just one keyword.
That’s not how Google works. When people get hung up on “I need to rank for THIS keyword,” they miss the bigger picture.
A healthy, optimized page can rank for hundreds, even thousands, of keywords.
The goal is to look at how a page performs as a whole, not just for one search term but for multiple.
Here’s an example: Let’s say you’re running a page for “best running shoes.” Cool, that’s one keyword.
But if the page is optimized properly, it’ll also rank for related terms like “running shoes for flat feet,” “most comfortable running shoes,” and “best shoes for marathon training.”
It’s like putting in one effort and getting a hundred results. That’s what you want.
Understanding Your Website’s Real Needs
Here’s a hard truth: Most businesses, SEOs, and even agencies don’t really know what their website needs.
You’ve probably asked yourself at some point, “How many backlinks do I need?” or “What’s the right way to set up internal links?” or “What type of content should I be publishing?” These aren’t trivial questions.
They’re foundational to your SEO success, and if you don’t have clear answers, you’re flying blind.
Before you start obsessing over keywords, step back and think about your site’s structure.
You need top-level (or “money”) pages, these are the ones that directly drive revenue.
But those pages don’t exist in a vacuum.
You need supporting pages that point traffic to them, plus resource pages that attract links and shares.
Get this right, and everything else becomes a lot easier.
The Traffic Accelerator System (Cut the SEO Guesswork)
Now, here’s where it gets really interesting.
The video introduces something called the “Traffic Accelerator System.”
It basically tells you how many articles you need to rank for your chosen keywords, what anchor text to use for internal links, and how many backlinks you’re missing compared to your competitors.
And the best part? It does this while reducing your SEO costs.
Let me break it down: A lot of people think they need to spend thousands!
Sometimes tens of thousands!! on SEO to rank higher. Not true.
If you know what your website is missing, you can be way more efficient with your time and money.
That’s what this system is all about. It’s like a roadmap that cuts through the BS and tells you exactly what to do.
The Role of Keyword Research in Site Structure
You can’t just start throwing up pages on your site and expect Google to reward you.
You need to plan out your entire structure, from top-level pages to supporting pages and resource pages.
These are all different types of content, and they play different roles in your SEO strategy.
Before you even do keyword research, you should decide how many top-level pages you want.
These are the pages that directly convert traffic into sales or leads.
Think of them as your core pages! stuff like “divorce lawyers in New York” or “best web hosting services.”
These are the pages that are going to make you money.
Once you’ve got those, then you build out supporting pages.
These are the pages that funnel traffic to the top-level ones. For example, if you’re trying to rank for “divorce lawyers in New York,” you might have supporting pages like “How to hire a divorce Lawyer” or “What does a divorce lawyer cost?”
These pages help build authority for your top-level pages by sending traffic their way.
Finally, you’ve got resource pages. These are designed to attract shares and backlinks.
They provide value! think of a guide or a list that people would want to bookmark or share on social media.
These pages are less about direct conversions and more about driving traffic and link equity.
How to Nail Your Internal Linking Strategy
This is where a lot of people screw up.
They either ignore internal linking altogether or they link all over the place with no real strategy.
Big mistake. Internal linking is one of the easiest ways to improve your SEO, but only if you do it right.
Here’s the deal: You don’t need to link every page to every other page on your site.
That’s just messy and confusing for Google. What you want to do is create small clusters of related pages.
Let’s say you have five blog posts about divorce law, link those together, and then point them all to your top-level page, “divorce lawyers in New York.”
This creates a nice little silo of content that all supports each other, making it easier for Google to understand what your site is about.
And this isn’t just about helping Google. This also helps your users.
When they’re reading one of your supporting pages, they should easily be able to navigate to related content and eventually land on your top-level page, which is where you want them.
Targeting Low-Competition Keywords (Why Start Small Wins Big)
This might be the most important tip for anyone starting with a brand-new site or one with little authority:
Go after the low-hanging fruit. I’m talking about low-competition keywords that don’t have a lot of search volume yet.
Why? Because it’s easier to win those terms, and once you start ranking for them, your overall site authority increases.
If your site is brand new, go after keywords that have zero to ten searches a month.
I know that sounds small, but ranking for those keywords quickly builds your site’s credibility with Google.
Then, once you’ve established that authority, you can start going after bigger, more competitive terms.
If you’ve been around for a while and already have some authority, you can target terms with a bit more volume!
think 150 to 300 monthly searches. The key is to focus on what you can win, not what you wish you could win.
You don’t need to be in an arms race with big sites if you can be smart about what battles you pick.
The Truth About Technical SEO
Here’s the thing about technical SEO: Most people overcomplicate it.
Yes, it’s important, but you don’t need to run screaming frog audits every week.
If you’ve got a solid theme, decent hosting, and you’re regularly publishing content, your technical SEO doesn’t need daily attention.
Let me simplify this for you: Hook your site up to Google Search Console.
It’s free, and it’ll alert you to any major issues like broken links or pages that aren’t being crawled properly.
For most websites, running a technical SEO audit once every three months is more than enough.
And if Google Search Console says your site is clean, you’re good!.
The goal of technical SEO isn’t to make your site rank! it’s to make sure your site can rank.
It’s like preparing a field before planting crops.
Fixing technical SEO issues won’t suddenly shoot your rankings through the roof, but it’ll make sure that errors like 404s or slow page speeds aren’t holding you back.
Conclusion
Let’s wrap this up: SEO doesn’t have to be complicated.
It’s about setting the right foundation, understanding how your site works as a whole, and being strategic with your content and keywords.
Get your structure right, focus on internal linking, and start small with your keyword targets.
Don’t waste time and money on SEO tactics that don’t deliver.
Keep it simple. Stick to the basics. And most importantly, be consistent.
This is how you build a website that not only ranks but stays ranked for the long haul.
Frequently Asked Questions
How is a top-level page different from a supporting page?
A top-level page is your main moneymaker—the one that drives direct sales or leads. A supporting page, on the other hand, helps funnel traffic to that top-level page by covering related topics and boosting its authority through internal links.
How many pages should I have on my site?
It depends, but a good rule of thumb for most businesses is around 60 pages. That includes a mix of top-level pages, supporting pages, and resource pages.
How often should I run a technical SEO audit?
You don’t need to go crazy with technical audits. Once every three months should do the trick, unless you notice a drop in rankings or performance. Google Search Console will usually alert you to any major issues, so make sure it’s set up.
Why should I target low-competition keywords?
Targeting low-competition keywords is the fastest way to build authority, especially for new websites. You rank quicker, and once you start getting some wins, you can go after more competitive keywords.
What’s the right way to handle internal linking?
Don’t overdo it. Focus on linking small clusters of related content together and pointing those links to your top-level pages. This helps boost the authority of the main pages without overwhelming your site’s structure.
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